Augustfest 2023

Beer Festival Signage & Print Collateral

The theme of 2023's Augustfest, 21st Amendment Brewery's yearly beer festival/birthday bash, was 90's throwback. This Augustfest was the biggest (so far) in terms of activities and attractions. Featured above is the brochure that was handed out to all guests.

We hired Anderson Bros Design and Supply to illustrate the festival artwork. After a few rounds of art direction, I was handed the final illustration. We finalized the colors in-house, and then I set to work designing the poster. After the poster, I designed the brochure, and used both the poster and brochure as the guidelines for the visual language of the entire event.

Credits

Illustration by Anderson Bros Design and Supply

Ohno Blazeface by OH no Type Co.

Swear Text by OH no Type Co.

Poster

Designed using the final illustration. The main challenge was finding a background color and pattern that deliberately expanded on the throwback party vibe.

Event Signage

A sample of some of the signage that I designed for this event. I also facilitated all communications between us and our print vendors for all printed collateral for this event.

Print Collateral

Below are some of the small printed items that were created for attendees. The 50% off coupon was a part of our VIP packages. The VIP experience card was also a part of our VIP packages, and would be hole punched with the attendee's selected experiences.